Journal
Short stories of logos: the origins, shapes, colours and symbols of the brands you meet every day.
The story of the Nike swoosh: $35 for a global logo
In 1971, a design student drew a comma-shaped mark for $35. Fifty years on, it is one of the most recognised logos on Earth.
Read article →Why are so many logos blue?
Tech, banks, social networks: blue rules brand palettes. Trust, seriousness… and a touch of colour blindness.
Read article →Horses, bulls, lions: the bestiary of car logos
Ferrari, Lamborghini, Porsche, Peugeot: behind car emblems hides a whole zoo — and some great stories.
Read article →