Logodle

Published 4 min read

Horses, bulls, lions: the bestiary of car logos

The car industry loves animals. And each beast says something about its brand.

Ferrari’s prancing horse, black on Modena yellow, honours aviator Francesco Baracca: his family suggested Enzo Ferrari adopt it as a good-luck charm. At Lamborghini, a charging bull nods to Ferruccio Lamborghini’s Taurus star sign and his love of bullfighting.

Porsche encloses another rearing horse — from Stuttgart’s coat of arms — in a crest inherited from the state of Württemberg. And Peugeot’s lion, registered back in 1858, originally advertised the toughness… of saw blades.

Spotting the beast by its shape

Blurred and reduced to a silhouette, these emblems stay surprisingly readable. Your turn to unmask them in Logodle.

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