Sony — the logo
Ref. No. 117Frame 1:1
- Sector
- Tech
- Founded
- 1946
- Origin
- Japan
- Monochrome identity
- #FFFFFF
- Official site
- sony.com ↗
Sony is a Japanese multimedia conglomerate founded on 7 May 1946 in Tokyo by Masaru Ibuka and Akio Morita as 'Tōkyō Tsūshin Kōgyō', renamed Sony in 1958 — a blend of the Latin sonus and the English 'sonny'. The company transformed consumer electronics with the Walkman, the Compact Disc (with Philips), and the PlayStation. Its serif wordmark, designed in-house by Yasuo Kuroki and adopted in 1973, has remained virtually unchanged for over fifty years.
Logo by Yasuo Kuroki · 1973
Sony’s official colour is #FFFFFF. Can you recognise this logo from a single blurred fragment? That’s the whole point of Logodle, the daily game.
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