Logodle

Xiaomi — the logo

Ref. No. 151Frame 1:1
Sector
Tech
Founded
2010
Origin
China
Official colour
#FF6900
Official site
mi.com ↗

Xiaomi is a Chinese multinational technology company founded on April 6, 2010, in Beijing by Lei Jun and six co-founders. The original logo featured 'MI' in white on an orange square. In March 2021, renowned Japanese designer Kenya Hara redesigned the visual identity, replacing the square with a 'squircle' (a square with rounded corners) and refining the colour palette.

Logo by Kenya Hara · 2021

Xiaomi’s official colour is #FF6900. Can you recognise this logo from a single blurred fragment? That’s the whole point of Logodle, the daily game.