American Express — the logo

American Express is an American financial services company founded in 1850 in Buffalo, New York, originally as a freight forwarding and money transfer company. It launched its first paper charge card in 1958, becoming a major global payment player. Its iconic logo features a Roman centurion (the 'gladiator') set within a blue square, symbolising trust and prestige.

American Express’s official colour is #2E77BC. Can you recognise this logo from a single blurred fragment? That’s the whole point of Logodle, the daily game.