Wise — the logo

Wise (formerly TransferWise) is a British fintech company founded in London in January 2011 by Estonian entrepreneurs Kristo Käärmann and Taavet Hinrikus. The company rebranded from TransferWise to Wise in February 2021 to reflect its broader product offering. The new lowercase wordmark logo was introduced alongside this rebrand.

Wise’s official colour is #9FE870. Can you recognise this logo from a single blurred fragment? That’s the whole point of Logodle, the daily game.